AI-fluent digital and customer experience advisory for modern organisations

Ripple Strategic
Chief Digital Experience Officer (CDEO) as a Service

On‑demand C‑level leadership for AI‑fluent digital and customer experience transformation.

01 Strategy

02 Delivery

03 Measurement

The Ripple Effect

Got an AI-enabled digital or CX initiative in mind and want to validate it?

Want tighter synchronisation between strategy and delivery?

Want modern ways to measure success with simple, decision‑ready insight?

Ripple’s Chief Digital Experience Officer (CDEO) as a Service provides a fresh, AI‑informed and independent perspective - appraising your program from strategy down. Ripple helps you validate what’s working and provides clear recommendations to calibrate your approach and synchronise strategy, project setup, execution and measurement.

The Ripple effect - when initiatives flow effectively from the first big idea outwards to achieve great user experiences and ROI.

3 focuses, 1 holistic view

Strategy, delivery and measurement pillars of digital and CX transformation at Ripple Strategic

01 Strategy

Does your roadmap align with your values, business needs and customer expectations? We validate your plans, ensuring strategy and AI enablement are achievable in execution.

Strategy, delivery and measurement pillars of digital and CX transformation at Ripple Strategic

02 Delivery

Is your execution plan optimal and robust? We help you set up right the first time, ensuring people, processes and technology are aligned to deliver successful, measurable outcomes.

Strategy, delivery and measurement pillars of digital and CX transformation at Ripple Strategic

03 Measurement

Have you set the right modern measurement parameters and systems? We validate your governance, analytics and reporting setup so the insights are simple, clear and actionable.

Who is Ripple?

Ripple Strategic is led by Stuart Gonsal - a digital and CX transformation advisor with recent Harvard AI executive upskilling and 20+ years’ experience across enterprise, government and consulting environments. Having founded and sold an award-winning digital agency, Stuart brings a 360-degree perspective across strategy, design, delivery and measurement. He partners with executive teams to refine direction, align priorities and drive improvement while advising industry on AI, emerging technologies and CX innovation.

Stuart Gonsal – AI-fluent digital and CX transformation advisor, founder of Ripple Strategic
“Ripple complements your C‑suite with strategic validation and refinement of digital and customer experience direction - helping leaders navigate emerging technologies and overcome the gaps between strategy, execution and measurement.”

Stuart Gonsal: Director & Founder

Extensive Experience

Enterprise & Government

South East Water
Energy Australia
Victoria State Government
Woolworths
DXC
Australian Government

Transformation, Consulting & Media

Accenture
Publicis Sapient
Channel 7
University of Canberra
Open Universities
Sydney Water

Human Impact, Health & Innovation

Headspace
Northern Health
NSW Government Cancer Institute
Ian Potter Foundation
KeepCup
RDNS

Reimagine with Ripple